A collection of 4 posts
Central and Eastern Europe (CEE) is catching up with Western Europe for e-commerce, but unique regional challenges and opportunities are shaping its growth trajectory, according to the European e-Commerce Report 2024. Central Europe Many CEE countries still experience uneven digital development, as compared to Western Europe where higher internet penetration
Central and Eastern Europe (CEE) is making notable strides in the e-commerce arena, driven by increasing digital adoption and a burgeoning online market, according to a recent analysis by Polish IT solutions provider Exorigo Upos. In 2023, CEE’s e-commerce penetration was 55%, lagging Western Europe’s 80%, underscoring the
Estonia has become the digital model for Central and Eastern Europe (CEE) due to a digitalisation policy that has seen it close in on the wealth and GDP of EU countries further west. The keystones of Estonia’s ‘CEE dream’ are increasingly recognised as public service digitalization and digital integration.
China’s Alibaba has high hopes for increasing its slice of the online retail pie in Europe and has plans to use a Chinese online shopping holiday to do just that, challenging Amazon and other e-commerce businesses for market share. According to Euromonitor International, within Eastern Europe Alibaba is among