European e-Commerce Report

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CEE's evolving e-commerce landscape

CEE's evolving e-commerce landscape

6 min read Albania, Austria, Balkan countries, Bosnia and Herzegovina, Bulgaria, Business, Croatia, Czech Republic, Eastern Europe, Economy, EU, Hungary, Moldova, Poland, Romania, Serbia, Slovakia, V4 & Romania, Amsterdam University of Applied Sciences, CMI HvA Centre for Market Insights, e-commerce, European e-Commerce Report, Romanian Association of Online Stores

Central and Eastern Europe (CEE) is catching up with Western Europe for e-commerce, but unique regional challenges and opportunities are shaping its growth trajectory, according to the European e-Commerce Report 2024. Central Europe Many CEE countries still experience uneven digital development, as compared to Western Europe where higher internet penetration